By debjani.mishra
Oct 7th, 2013No Comments

Branding doesn’t just work in the business world.  It’s everywhere!  Branding in simple words   is the perception towards a particular brand. People in general don’t just buy what you do,    they rather buy you. The concept of branding equally holds good for schools, colleges and      universities. It is crucial getting new students to enrol for your courses and talented faculty  and employees aspiring to be part onboard your institution.

Today people are spending a major part of their day online. If we go online, branding is simply website promotion, accomplished with the help of online marketing. Online branding for educational institutions is mainly done through online marketing and advertising campaigns which includes online search engine marketing etc. But make sure that you have a consistent theme throughout different channels. This is recommended by most of the internet marketing consultant. These online branding tools and techniques are sure to establish a positively differentiated presence for your institution in the market.




By debjani.mishra
No Comments

Over the last few years screen resolutions and dimensions have increased enormously and the growth of mobile web browsing has been exponential. Why is this exciting ?  Thanks to advances in coding languages and browsers, we now have the opportunity to create websites that change state (vertical / horizontal / mobile / iPad / Android / iPhone / tablet / PC monitor) depending on the device the user is accessing the site with.

Responsive website design

In plain English, you can make websites that know what size device you are using and will show you the appropriate version no matter whether you are on you desktop computer, tablet or mobile. No more tapping the screen of your smart phone to zoom in, the website will load in a mobile dependent environment. This is known as a responsive website or responsive website design.

The native environment of the website is adaptive in a way that could only be dreamed of a few years ago. The amazing thing with a responsive website is that you can guarantee the user a better browsing experience if they are on the smart phone or browsing on their 27inch monitor. This will affect your bottom line and will most definitely show in your statistics. Longer browsing times on your website will mean that you are reaching people more deeply than before and creating an increase in conversion rates. These are just some of the reasons we are excited!

Website owners … you have decisions ahead!

As a website owner, you need to decide whats best for you (and your budget):

  • stick with a normal old static website that renders satisfactorily on a computer, but becomes a chore on a mobile device or 
  • broaden your horizons and provide more unique ways to attract visitors via an online experience that adjusts to your customers’ browsing preference

It’s a strange position to be in, the options available are starting to become endless.  The choice has to be made based on content, services and budget. If your product is based on information, good old fashioned words and a few pictures, then a responsive website is an angel swooping down to make your information more versatile and practical to a broader audience.

We at Sanmita know how to achieve this objective. Sanmita is a trusted web designing company in India. We translate this expertise of ours to not just your website, but also to your other online touch points including the mobile version of your website and social handles etc. We always strive to integrate our clients’ online efforts for greater effect. We at Sanmita are committed to create that amazing brand experience for your visitors, which is sure to increase your bottom line.

If you want to talk to us about a dedicated mobile website or improving your current website to a responsive format, or anything that we have covered here.

Contact us today for a consultation!




By debjani.mishra
No Comments
Understanding real estate SEO & SEMOne of our goals at Sanmita is not talking over our real estate clients heads. Many technology and marketing firms talk a language so foreign that their clients feel like they can’t partake in their own marketing. Real estate is about relationships and targeting home buyers and home sellers. Marketing agencies should define and explain their real estate marketing strategies to get  real estate marketing success.
What is SEM for real estate?

Real estate search engine marketing (SEM) is a marketing technique that uses the internet to promote your real estate website. This technique can increase your ranking in search engines by utilizing paid advertisements (Adwords, Mircrosoft adCenter and Yahoo! Search Marketing).

What is real estate SEO?

Real estate SEO is a strategy used that optimizes your real estate website pages and real estate website blogs for search engines by incorporating specific real estate keywords (i.e “buy a home in city-state”) and links.

Why is real estate SEM important?

Many real estate internet marketers say that SEM is not as important as real estate SEO. However, not understanding the difference between the two, can lead to that conclusion. Real estate SEM uses paid advertising to promote or test your website. SEM is a resourceful tool when planning your real estate search engine optimization strategy (SEO) for your real estate website.

SEM is important for serious real estate businesses because it can lay the ground work for your SEO strategy. For example, lets say a Tim is a real estate agent that is creating the content for his real estate blog with the goal of blogging to generate leads. After researching keywords there are a number of keywords associated with selling affordable homes including:

cheap homes for sale
short sales
buy a cheap home
buy a reo

Instead of spending time cultivating all of these keywords into his real estate blog, Tim has decided to try SEM for each keyword. He uses AdWords to create a campaign for each keyword. After 1 month he notices that “cheap homes for sale” and “buy a villa” got the most click-throughs to his website. Going forward with his real estate seo content, he now knows which keywords are the best to use.

Sanmita is a well known SEO Company in India. We at Sanmita understand that every website is unique with its unique value proposition(s). Moreover, every possible industry segment presents its own challenges and opportunities. Unlike Paid Search, you simply cannot buy this marketing space, as it is driven by ever-changing and dynamic search engine algorithms which are beyond your direct control. This makes SEO a very competitive domain, requiring structured and disciplined approach that truly delivers. Sanmita offers affordable SEO Services for your online marketing and promotion. Our process at Sanmita is designed in such a way as to develop custom SEO plans for you, based on your organizational objectives in a particular industry segment. At every step we make sure that we leverage all of your other online marketing efforts to maximize your Return on Investment.

Our Search Engine Marketing services include search as well as display networks. We take care of your SEO campaigns and marketing strategies. We design, develop, and place advertisements on relevant sites throughout the Internet.  Our Search Engine Marketing (SEM) services include, among other things, Pay-Per-Click (PPC) advertising (on Google, Bing, Yahoo, LinkedIn, Facebook, etc.), banner ads, and press release distribution, etc.

Contact us today for a consultation!




By debjani.mishra
No Comments
To sell flats, houses or apartments is quite easy when a property market is in boom and when prices increase. Nevertheless, in times of real-estate crisis, selling your property is more complicated.With the current property market,it is most advisable to use all possible alternative mediums which can be useful to make the sale.

A marketing tool within your reach to sell more quickly is the Real Estate Mini Website.

The advantage of advertising on the Internet through your own webpage is that it reaches thousands of potential buyers, much more than as published in newspapers, placing cards, etc.In times of economic crisis, it is necessary to sell to foreigners as many of them look for houses to live, vacationing and investing. You can comfortably reach foreign clients translating your site in Spanish, English or other languages. In such manner, it ensures that your advert is not skipped due to language barrier.

If your website is well ranked in Google you will have more options to sell, as you will receive many more inquiries.

A property with its own website
is the perfect way to promote your property
to make it stand out, show it to its best and sell it faster!

Sanmita India has developed many realestate sites and portals and is one of the leading development company in India. We offer following solutions in real estate industry:

  • Realtor sites
  • Agent/broker sites
  • Property listing sites
  • Holiday rentals
  • Property buy and sell
  • CRM for Real estate agents

Features that we offer for real estate portals:

  • Customized easy to use CMS for real estate industry
  • Add/edit/delete any number of properties
  • Add/edit/delete builders
  • Add any number of locations
  • Option for
    • Renting/Leasing
    • Buy/Sell
    • Advertisement
    • Listing by visitors
    • Information
    • Static pages
    • Residential/ Commercial and other projects
    • Helping hand services
    • Manage from anywhere
    • Add any number of locations

Contact us today for a consultation!




By debjani.mishra
Aug 29th, 2013No Comments

Branding doesn’t just work in the business world.  It’s everywhere!  Branding in simple words is the perception towards a particular brand. People in general don’t just buy what you do, they rather buy you. The concept of branding equally holds good for schools, colleges and universities. It is crucial getting new students to enrol for your courses and talented faculty and employees aspiring to be part onboard your institution.

Today people are spending a major part of their day online. If we go online, branding is simply website promotion, accomplished with the help of online marketing. Online branding for educational institutions is mainly done through online marketing and advertising campaigns which includes online search engine marketing etc. But make sure that you have a consistent theme throughout different channels. This is recommended by most of the internet marketing consultant. These online branding tools and techniques are sure to establish a positively differentiated presence for your institution in the market.

Read More…



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